Grease, no spray
Hot water, one pass.
The Paper-Towel-Free Home System — streak-free mirrors, glass and stainless steel in 1 swipe, using plain tap water.
What you get
The cost of not switching
Based on £2.50 a roll — Tesco’s shelf price for a two-pack of Plenty kitchen roll, September 2026. Drag the slider to match your household.
One pack of 5 cloths does the work of 75 rolls. Switch this year and you keep £230.
An ordinary cotton cloth or a paper towel is a flat surface. Drag it across a worktop and it pushes dirt and grease into a thinner film, which is why you need a chemical spray to break it up first — and why glass dries with streaks.
Pinkie is built from thousands of interwoven microfibres, each split into strands many times finer than a human hair. That splitting does two things an ordinary cloth cannot: it creates an enormous amount of surface area, and it leaves millions of tiny hooks and channels between the fibres.
Add water and those channels lift dirt and grease off the surface and hold them inside the cloth rather than smearing them along it. The fibres draw up the water with them, so the surface is left dry and clear instead of damp and streaked. Wring it out, and what it picked up goes down the sink.
That is the whole trick. No chemical needed, because nothing has to be dissolved — it is picked up and carried away.
One cloth, every surface
Damp cloth, warm water, wipe. No sprays, no buffing, no lint.
Hot water, one pass.
No second towel.
Five seconds on a mirror.
Fingerprints and oily marks.
Lifts the water film.
A whole mug, one sweep.
Also handles
Ditch disposable kitchen roll. Pinkie Magic Cloths are reusable, washable and built to last — better for your home, your wallet and the planet.
With Pinkie Magic Cloth
With ordinary cloths
See the difference
| Feature | Pinkie Magic Cloth | Regular microfibre | Paper towels |
|---|---|---|---|
| Cleans with just water | |||
| Reusable (100s of washes) | |||
| Streak-free finish | |||
| Saves you money | |||
| No chemicals needed | |||
| Better for the environment |
The things people actually ask before buying.
It is machine washable and built to be washed and used again hundreds of times. Wash it with your normal load, no fabric softener — softener coats the fibres and is the one thing that will stop it working. Line dry or tumble on low.
This is the bit that makes it different from a normal cloth. The fibres are split into strands far finer than a human hair, and they carry a slight static charge, so dirt and grease are lifted off the surface and trapped inside the cloth. A cotton cloth or a paper towel does the opposite — it pushes the dirt around and leaves a film behind, which is why you need a spray to make it work. Wet it, wring it out hard, wipe.
No. That is the point of it. Water is what activates the fibres. If you want to use a cleaner on something particularly greasy you still can, but for day-to-day cleaning you will not need one — which is another £30 or £40 a year you stop spending.
Glass, mirrors, windows, shower screens, stainless steel, granite, marble, worktops, hobs, tiles, chrome, TV and laptop screens, car interiors and windscreens. It is safe on delicate surfaces and will not scratch — the fibres are soft and there is no abrasive in them.
No — that is the whole point of it, and it is what the guarantee covers. The one thing to get right is wringing it out: streaks come from too much water, so wring it until it is barely damp before you wipe. On very dirty glass, go over it once damp and once dry.
Yes — for wiping, spills and surfaces, which is nearly everything a roll gets used for. One pack of five XXL cloths does the work of around 75 rolls. Wipe, rinse or wash it, use it again. Nothing to reorder and nothing going in the bin.
One pack of five covers a single cleaning station — a stack by the kitchen sink, say. Most homes end up wanting one stack per room: kitchen and stainless steel, bathroom and mirrors, glass and windows, and the car. That is why the 15-pack is the one most people order, and why it works out about a third cheaper per cloth.
Machine wash up to 60°C with your normal detergent. No fabric softener and no bleach. They come out of the wash ready to use again — there is nothing to replace and nothing to reorder.
Reviews
Based on 4800+ reviews

We used to blow through rolls of paper towels every single week wiping down counters and windows. Having a stack of these in the drawer has completely replaced them. They wash out dead easy too.
Sophie T.
✓ Verified buyer

Getting the haze off the inside of my windscreen used to take 20 minutes of buffing with paper towels. One pass with this cloth wet with warm water took off all the film instantly. Zero glare at night now.
Marcus V.
✓ Verified buyer

Hard water spots on our glass shower screen were driving me mad. A quick wipe with this after showering keeps the glass crystal clear. No heavy scrubbing or chemical fumes needed.
Chloe H.
✓ Verified buyer

The material is much thicker than cheap supermarket microfibers. You can tell the fishscale pattern actually lifts the dirt instead of just pushing water droplets around the glass.
Anonymous
✓ Verified buyer

Our gloss kitchen cabinets show every single fingerprint from the kids. These cloths wipe them clean in seconds without leaving water droplets behind. Very happy with the purchase.
Oliver W.
✓ Verified buyer

Arrived within 48 hours of ordering. Put them to work straight away on my patio doors and the results were incredible. Smooth, streak-free glass in 1 swipe.
Hannah E.
✓ Verified buyer

The worst thing about regular dusters or paper towels is the tiny white fuzz left on glass. These leave zero lint or threads behind. Worth every penny.
Anonymous
✓ Verified buyer

Refrigerator doors look spotless. Removed all the oily smudges and sticky marks with zero effort. My kitchen looks like a showroom.
George K.
✓ Verified buyer

Rare to buy something off an ad that actually performs like the demonstration. Wiped my living room windows, walked away, and when it dried it was completely clear. 10/10.
Rebecca D.
✓ Verified buyer

Grabbed the multi-pack option and split them between the house and the garage. Keeps car glass clean, TV screens dusted, and bathroom mirrors spotless.
James S.
✓ Verified buyer
I hate the smell of artificial glass sprays inside the house. Using plain tap water is so much cleaner, safer around pets, and saves money.
Anonymous
✓ Verified buyer
Used one completely dry on our big OLED screen and it picked up every speck of dust without scratching or leaving static. Super soft material.
Natasha B.
✓ Verified buyer
Thought it was just good marketing, but the fishscale texture actually works. Water marks vanish as it dries off. Will be recommending to family.
Callum R.
✓ Verified buyer
Tossed them in the washing machine on a 30-degree cycle after a heavy weekend cleaning session. Came out good as new without shrinking or losing absorbency.
Anonymous
✓ Verified buyer
Toothpaste splatters and steam spots wipe right off with zero effort. No need to dry buff with a second towel either—it just evaporates streak-free.
Gemma L.
✓ Verified buyer
Very solid construction on the edges so they don't fray in the laundry. They feel substantial in your hand and absorb water quickly.
Harry M.
✓ Verified buyer
Cleaned my front door glass, french doors, and conservatory windows all in one afternoon. Never seen the glass look this clear before.
Megan F.
✓ Verified buyer
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